194620 Secondary victimisation Essay Example

194620 Secondary victimisation Essay Example 194620 Secondary victimisation Essay 194620 Secondary victimisation Essay ( 1 ) Critically discuss whether the commissariats for the support, protection, and aid of vulnerable and intimidated informants are an effectual manner of covering with secondary exploitation. ( 2 ) Should victims of serious offenses, such as colza and the household members of homicide victims have the right to legal representation during the test? If so, should they be entitled to such representation at all phases of the test, or merely at the condemning phase? Introductory Note Part ( 1 ) requires a reappraisal of the relevant primary UK statute law. The statutory commissariats that are discussed below are non intended as an thorough but instead a representative list in this respect. The relevant European Union statute law is besides considered in this context, given the possible linkage to UK procedural patterns by operation of theHuman Rights Act, and others. Unless otherwise specified, the footingsvictimandinformantare given separate consideration ; each term is sometimes used interchangeably in the academic literature where secondary victimization is critically analysed. Part ( 2 ) is examined by manner of a two phase analysis: one, the UK attack to victim legal representation at the declared facets of the condemnable test procedure is considered ; two, a comparative attack is adopted to contrast the cardinal characteristics of similar victim representation governments in Canada, Australia, and New Zealand. The United States was non selected because the condemnable processs in single American provinces has spawned a assortment of somewhat inconsistent attacks that render a comparing with UK pattern hard. As secondary exploitation is the common component for treatment in Parts ( 1 ) and ( 2 ) , the undermentioned definition of the term will be applied throughout the analysis. Secondary exploitationis defined as a circumstance or set of fortunes where a victim of offense ( or in limited fortunes, a household member of a offense victim ) sustains an enhanced degree of enduring due to the insensitiveness of either single individuals or a lawfully mandated procedure within the condemnable justness system, by virtuousness of the victim’s mandated engagement in the system. [ 1 ] The assorted elements of the definition are explored in item below ; secondary exploitation can happen at any occasion within the condemnable justness system continuum that is bounded by a victim’s initial contact with a individual in authorization as a consequence of the committee of a condemnable act, to any concluding contacts with the tribunal or other justness bureaus post strong belief or sentence. [ 2 ] The justness bureaus that have been examined most strictly as prospective culprits of secondary exploitation in the UK include the constabulary services, the Victim Service, the Crown Prosecution Service, defense mechanism advocate and the bench. The look ‘second wound’ is the redolent analogy that has been employed in the academic literature to depict secondary exploitation. [ 3 ] Institutional patterns and values that place the demands of the organisation above the demands of victims are implicated in the job. [ 4 ] An of import issue that is frequently overlooked in the academic interventions of secondary exploitation is the inalterable fact the all signifiers of exploitation have a deeply subjective constituent – there are grades and variableness to victim position. The civil wrong jurisprudence panacea refering the thin skulled complainant is correspondent here. Part ( 1 ) Vulnerable and easy intimidated people are a cardinal component to the map of the condemnable justness system. It is singular that given the prominence of exposure in every facet of offense as either committed or prosecuted that the condemnable justness system initiatives to convey comfort to the vulnerable within the procedure have been so comparatively recent in beginning. There are three basic groupings of UK condemnable justness statute law ( and back uping instance jurisprudence ) that impact upon secondary exploitation constructs. These may be set out in chronological manner relation to the advancement of a typical condemnable proceeding: The first class includes the bond commissariats that are centred upon theBail Act, 1976and its legion subsequent amendments [ 5 ] . These commissariats represent the first legal agencies available to restrict secondary exploitation. The UK condemnable justness system rests on the cardinal rule of the given of artlessness, a rule that is besides the operative footing of bond. Home Office statistics confirm that 55 per centum of all UK [ 6 ] bond orders contain conditions that require the accused to stay off from another individual, frequently the purported victim or a informant. The same statistical mention provinces that over 30 per centum of juveniles and about 10 per centum of grownup individuals breach their bond conditions [ 7 ] . Bail is an imperfect mechanism with which to forestall secondary exploitation in the signifier of prohibited contact with a culprit. The 2nd grouping of available statutory protections for vulnerable individuals are the assorted regulations regulating test processs. The Condemnable Procedure Rules set up a series of protocols to be followed where an accused individual moving on his or her ain behalf proposes to traverse analyze a kid informant or an alleged sexual assault victim of any age or gender. [ 8 ] The Rule prevents such individuals from carry oning their ain defense mechanism in this manner. In fortunes where the exposure or fright on the portion of the victim / informant is established as a fact at test, the combined consequence of the Particular Measures Directions [ 9 ] and the Consolidated Criminal Practice Direction [ 10 ] have created a farther series of procedural devices that are designed to protect the vulnerable participants. These steps include: A screen fashioned over the witness enclosure to allow the accused individual from physically doing oculus contact with the informant without impairing the ability of the accused to hear the informant and therefore do full reply and defense mechanism. [ 11 ] A unrecorded telecasting nexus between a secure room and the tribunal room, where the vulnerable informant and a designated informant support individual are positioned to take part in existent clip but through the distant agencies of closed circuit telecasting [ 12 ] The proviso of a witness’ grounds through an sanctioned intermediary [ 13 ] Evidence obtained by manner of a picture entering [ 14 ] The progress redaction of statements to be tendered by the Crown where the personal identifiers of the informant are removed The exclusion of the populace from the tribunal room ; publication bans with regard to the individuality or other personal specifics of the informant In sexual assault prosecutions in the UK, it is the line of oppugning refering the anterior sexual history of the alleged victim that the accused is permitted to prosecute that frequently raises the more profound inquiries of secondary exploitation. The House of Lords inA, Roentgen[ 15 ] ruled that such inquiries were by and large allowable in a instance turning on the defense mechanism of consent ; the UK strong belief rate in sexual assault prosecutions is less than 10 per centum. [ 16 ] Such statistics beg the inquiry – is a individual a victim as a consequence of an act, or merely upon strong belief of the wrongdoer? The 3rd grouping of legislative commissariats directed at secondary exploitation applies to the station finding of fact / sentencing phase. Victim impact styled statements are admissible for the intents of condemning ; the positions of the victim, as expressed in unfastened tribunal or in composing have changing grades of impact upon the condemning procedure. Like bond conditions, condemning commissariats frequently provide a agency of legal protection for the victim through prohibitions sing contact from the accused. The blunt legalistic linguistic communication of all three types of commissariats does non adequately convey the ineluctable truth of the relationship between a victim of offense and the procedure – one time a individual becomes a victim and reports the happening, they are public belongings. [ 17 ] It is submitted that the victim asde facto‘public property’ and the primacy of the accused right to be presumed guiltless creates a fertile environment for secondary exploitation to boom. The justness system as it is presently constructed can neer neutralize the chance. Viewed from this position, Part ( 1 ) poses the incorrect inquiry – instead than see whether the support and aid rendered to victims and informants is appropriate, the analysis could get down with the proposition ‘what do victim / informantstrulydesire? ’ If the system were oriented to turn to a determineddemand, as opposed to legislatively expectingresult, the replies would be more enlightening. Stated another manner, the current UK system is geared to procure the engagement of the victims and informants who might otherwise baulk at being involved. The system is non designed to needfully supply them with satisfaction in the consequence. Given the primacy of the accused’s involvements within the justness system, the UK Victim Support system is unusually efficient and end directed. The chiefly voluntary construction of the service is alone among Commonwealth legal powers, where similar services are funded at least in portion by the same authorities responsible for the prosecution. [ 18 ] To return to the inquiry of what victims and informants truly want, modern academic commentaries may be distilled to this expression as an reply: Voice / Respect / Trust / Neutrality / Time to talk with the prosecution[ 19 ] Part ( 2 ) Art frequently imitates life ; the fictional barrister Horace Rumpole, whose clients neer plead guilty and for whom ‘the given of artlessness is the aureate yarn of English jurisprudence’ [ 20 ] , is an accurate imitation of the public perceptual experience of condemnable justness and the primary importance attached to the rights of the accused. So long as this involvement is the premier mover of the condemnable justness system, all other involvements including those of the victim will be secondary. As significantly, there is an built-in public involvement in the effectual and orderly control of the test procedure. This construct demands a centralized prosecution service, vested in the State. Assuming that the single rights of a victim or informant within the test procedure are free standing and non merely a sub-set of the State responsibility to direct prosecutions in the public involvement that includes victims, the right to act upon the procedure must hold bounds. The wide prosecutorial public involvement can non be embodied in the private involvements of a victim, no affair how obliging their fortunes or how vile the offense. The legal representation of a victim to actively direct or act upon the behavior of a public test would be the terminal of public condemnable justness. The cause of a peculiar victim would potentially supplant the rights of the accused. If the victim of an alleged serious offense had the right to private legal representation, irresolvable struggles would show themselves in the undermentioned cardinal countries of trail process: the power to traverse examine informant the possible that alternate theories of liability may be offered the chance of revoking prosecutions The rights of a victim, no affair how redolent, must give manner to the right of the broader public to drag equity, certainty and predictability. However, assorted victims’ rights advocators, peculiarly since the early 1990s, have taken a different tack, one where a victim has their ain built-in right to legal representation at every phase of the procedure to forestall farther exploitation by asseverating control over the procedure. Victims rights advocators have argued that a profound struggle of involvement arises when the prosecution represents both the populace involvements and those of the victim. This place was the drift to the emerging field of victim legal representation. The authoritative illustration is the determination of the prosecution to offer a supplication agreement to an accused that is unacceptable to the victim ; the victim can non supplant prosecutorial discretion. [ 21 ] It is further submitted that a Fuller scope of victim representations within the test procedure would function to rise, and non cut down the chance of secondary exploitation. Greater engagement and procedural visibleness would transport a corresponding greater figure of chances to re-live or otherwise addition behavior with an unwanted memory. The current system may be said to mistake on the side of restricting victim engagement ; but if it is assumed that the true involvement of victims in the condemnable procedure are accurately captured by the expression described at the decision of Part ( 1 ) [ 22 ] , the current duty upon the prosecution to maintain victim’s informed, to guarantee that a victim has a voice at the clip of sentence while understating secondary exploitation is a sensible attempt to accomplish the aims of victim engagement. Australian enterprises to forestall ‘re-victimisation’ follow a theoretical account approximately similar to the present UK procedure [ 23 ] . The cardinal facets of the Australian doctrine may be reduced to the undermentioned points: that the attempts to forestall rev-victimisation are victim driven within the over all prosecutorial construction that the attempts of victim services to back up victims are crystalline and adaptable to the demands of the single victim These doctrines are echoed in the victim services programmes established in Canada and New Zealand. [ 24 ] The differentiation between victim support and legal representation must besides be delineated. [ 25 ] The UK policy that provides for a ‘Witness Care Unit’ to move as ade factoaffair between victim / informants and the prosecution is besides employed in the other Commonwealth legal powers noted [ 26 ] . It is common to help victims with recommendations that the party seek independent advocate on issues such as condemnable hurt compensation applications or possible civil amendss actions, procedures that are related to but non an organic facet of condemnable prosecutions. [ 27 ] The Victims Rights contemplated by current UK pattern are chiefly informational, without promoting the victim to litigant position in the proceedings. There is a farther evidentiary trouble sing an extension of a victim’s right to legal representation in the test procedure. A cardinal procedural device in condemnable tests is exclusion of informants from the tribunal room to forestall the informant from hearing the other testimony and perchance orienting their ain grounds in response. While such regulations are non an Fe clad warrant of evidentiary pureness, it is submitted that the ability of the tribunal to except a prospective informant who is besides a victim with legal advocate in attending creates the possible visual aspect of exclusion while their designate is listening to the grounds on their behalf. The condemning circle has been employed as a justness tool by autochthonal peoples in North America and Australia for centuries prior to white colonisation. It is the lone mechanism in modern condemnable justness that establishes a victim on an equal terms with an accused individual within the test procedure. The CanadianCondemnable Codeprovides that in the instance of Aboriginal wrongdoers, the accused individual may be sentenced by agencies of the condemning circle as an option toCondemnable Codecountenances. [ 28 ] The condemning circle is likewise authorised in Australian jurisprudence. [ 29 ] The sentencing circle is comprised of representatives of the offender’s community, including the victim and other of their household or relations. While the test justice maintains the ultimate authorization over temperament, condemning circles allow a important chance for input to be obtained from both victims and the local community. There are no ‘prosecution’ or defence’ entries as to punishment ; in add-on to doing representations sing the wrongdoer and the appropriate countenance, a victim and local community members besides provide important input into both the footings of countenance and how the wrongdoer may be supervised within the community. [ 30 ] It is an sarcasm of modern condemnable justness that the philosophical foundation that has supported the building of luxuriant precautions of victim / informant involvements in UK condemnable tests might see the simpleness of native condemning tribunals as a theoretical account for true community based renewing justness. United kingdomLegislative acts Bail Act, 1976 Bail Amendment Act, 1993 Crime and Disorder Act, 1998 Condemnable Procedure Rules, Special Measures Directive Rule 29.1 Domestic Violence, Crime and Victims Act 2004 Human Rights Act, 1998 Youth Justice and Criminal Evidence Act 1999 United kingdomgovernments A, R v. [ 2001 ] UKHL 25 BailCrown Prosecution Servicehypertext transfer protocol: //www.cps.gov.uk/legal/section14/chapter_l.html ( Accessed April 9, 2007 ) Cornwell, David ( 2006 ) Criminal Punishment and Restorative Justice. London: Waterside Press Fenwick, Helen ( 1997 ) Procedural Rights of Victims of Crime: Public or Private Ordering of the Criminal Justice Process? Modern Law Review 60 ( 3 ) , 317–333 Mortimer, John ( 1988 ) ‘Rumpole and the Age of Miracles’ ( Penguin ) ‘Rebuilding Lifes – Supporting Victims of Crime’ Secretary of State for the Home Department, ( December, 2005 ) pp. 1-54 Victims and Witnesss ( 2007 )Crown Prosecution Servicehypertext transfer protocol: //www.cps.gov.uk/victims_witnesses/index.html ( Accessed April 9, 2007 ) Victim Support hypertext transfer protocol: //www.victimsupport.com/vs_england_wales/coping_with_crime/criminal_justice_system/index.php ( Accessed April 9, 2007 ) Youthful Wrongdoers and Child Witnesses ( 2007 )Crown Prosecution Service hypertext transfer protocol: //www.cps.gov.uk/legal/section4/index.html ( Accessed April 9, 2007 ) European Union European Forum for the Rights of Victims ( 2006 ) ‘The societal rights of victims of crime’ hypertext transfer protocol: //www.euvictimservices.org/EFVSDocs/social_rights.pdf ( Accessed April 9, 2007 ) Australia The Penalties and Sentences and Other Acts Amendment Bill, 2000 Patterson, Andrew ( 2005 )Preventing Re-Victimisation: The South Australian Experience hypertext transfer protocol: //www.aic.gov.au/publications/proceedings/27/paterson.pdf ( Accessed April 9, 2007 ) New Zealand Ministry of Justice / Restorative Justice ( 2006 ) hypertext transfer protocol: //www.justice.govt.nz/crrj/manual/module-3.html ( Accessed April 9, 2007 ) Canada An Act Respecting Victims of Crime Victims Bill of Rights, 1996 (Ontario ) Campbell, Rebecca and Sheela Raja(1999 )‘Secondary Victimization of Rape Victims: Penetrations from Mental Health Professionals Who Treat Survivors of Violence’Violence and Victims, V. 14 ( 3 ) R. v. Gladue [ 1999 ] 2 CNLR 252 ( SCC ) Wemmers, Jo-Anne and Katie Cyr ‘What equity means to offense victims: a societal psychological position on victim-offender mediation’Applied Psychology in Criminal Justice, 2006, 2 ( 2 ) Witness Protection Program Act, 1996 1

Puritans essays

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Patil College of Engineering, Management Studies and Research, Sector 4, Plot 17, Kharghar, Navi Mumbai – 410210 Contact No: 022-2774 5722 / 2786 3644 Fax: 91-22-2774 5732 E-mail: [email  protected] org Web Site: http://www. acpce. org College Certificate This is to certify that Mr. Sagar Dhoble student of final year of Master of Management Studies has prepared a project titled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd. as a partial fulfillment of MMS degree for the academic year 2010-2012, University of Mumbai. Dr. N. Mahesh Dr. D. G. Borse (Head of Department) (Director) Guide Certificate This is to certify that this project entitled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd. is based on an original work study conducted by Mr. Sagar Dhoble under my guidance. This has not formed a basis for the award of any Degree or Diploma by this university or any other university. Place: Date: Dr. N. Mahesh (Head of Department) Preface In today’s competitive world the practical study forms an important part in each and every professional course. MBA  is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of project. The Summer Training Project is one of the important parts of the curriculum and each and every student has to work for the project. The summer project enables the students to know more about the application of theoretical knowledge. The current situation of the market is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyze the data, and prepare the grand project. This project is on the Study of Consumer Buying Behaviour at Time to Purchase Bajaj Bike. I have analyzed the industry very deeply and carefully project. One can know about the current scenario of the Indian Two wheeler industry in India. This project enables the reader to have a look at the position of the Two Wheeler companies of the country. Acknowledgement I wish to take this opportunity to express my deep sense of gratitude to Dr. D. G. Borse, Director, ACPCE, MS & R for his invaluable guidance in this endeavor. He has been a constant source of inspiration and I sincerely thank him for his suggestions and help to prepare this project. I express my sincere thanks to Dr. N. Mahesh, HOD, ACPCE, MS & R for his valuable suggestions and for assisting me in the data compilation and analysis which helped me a lot in fine tuning my report. I would like to express my gratitude to all those who gave me the opportunity to complete my internship at Bajaj Auto Ltd. I am deeply indebted to my supervisor Mr. Tushar Pawar, Senior Analyst, (Bajaj Auto Ltd. my corporate guide, for his kind help and support and his valuable guidance throughout my project. I am thankful to his for providing me with necessary insights and helping me out at every single step. Finally, I would like to thank my family members and friends for their Co-operation, advice and encouragement during the long and arduous task of carrying out the project and prepari ng this project. Sagar Dhoble Declaration I hereby declare that the project entitled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd has been prepared by me under the guidance of Dr. N. Mahesh, HOD, ACPCE, MS & R, in partial fulfillment of the requirement for the award of the degree of masters of management. I also hereby declare that this project report is the result of my own efforts and has not been submitted at any time to any other university or institute for the award of any degree or diploma. Place: Date: Sagar Dhoble Executive Summary The present is the era of  customers. Customers are more knowledgeable than ever before & because the customer is more knowledgeable companies must be faster, more agile  and more creative  than  few years  ago. So companies should strive to enhance customer satisfaction through knowing their expectations regarding products. It can be concluded on the basis that market research must be used to find out whether customer’s expectation are being met by current products or services. Consumer perception is based on the images consumers have of the organization and its products, this can be based on value for money, product quality, fashion and products reliability. This is anticipating future trends and forecasting for future sales. This is vital to any organization if they wish to keep their entire current market share and  develop more. Generating income or profit principle  clearly states  that  the  need  of  the organization  is  to be  profitable  enough  to  generate  income  or  growth  and  satisfying  the customer is a big part of companies  plans  they also need to take into account their own needs. For making satisfactory progress an organization need to make sure that their product is developing along with the market, if a product is developing well , then income should increase, if not then the marketing strategy should be revised. An organization should always know what is happening within their designated market, if it is changing, saturation, technological advances, slowing down or rapidly growing, being up to date on this is essential for companies to survive. There are also certain external factors that a company should be very aware of such as P. E. S. T factors i. e (political, environmental, social and technological) and S. W. O. T i. e. (strength, weakness, opportunity, and threat). A business must  take into account all these constraints when Designing and introducing a marketing strategy. It can be concluded that an organization must treat customers as a king  in the market and provide them essential, satisfied and quality products and then the consumer buying activity will increase and subsequently sales will increase. Index Organization certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ I College certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. II Guide certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. III Preface†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ IV Acknowledgment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. V Declaration †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ VI Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. VII Chapter1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 1. 1 Title of the Project†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 1. 2 Overview of Automobile Industry†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 1. 3 About Bajaj†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 1. 4 Problem Definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 1. 5 Scope of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 1. 6 Objectives of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 1. 7 Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 Chapter2. Review of Literature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Chapter3. Research Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 3. 1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 3. 2 Research Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 31 3. 3 Sources of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 32 3. 4 Data Collection Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 3. 5 Sampling Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 34 Chapter4. Data analysis and Interpretation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 35 Chapter5. Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 45 Chapter6. Conclusion and Suggestions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 46 Chapter7. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦.. 48 7. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 7. 2 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 50 CHAPTER – 1 Introduction:- 1. 1 Title of the project:- Title of the project is â€Å"Study of Marketing Research On Bajaj Bike† 1. 2 Overview of Automobile Industry:- The History of the automobile actually began about 4,000 years ago when the first wheel was used for transportation in India. Several Italians recorded designs for wind-driven vehicles. The first was  Guido da Vigevano in 1335. It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also never built. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels. In the early 15th  century, the Portuguese arrived in China and the interaction of two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678. There is no information about the vehicle, only the event. Since James Watt didn’t invent the steam engine until 1705, we can guess that this was possibly a model vehicle powered by a mechanism like Hero’s steam engine-a-spinning wheel with jets on the periphery. Although by the mid-15th  century the idea of a self-propelled vehicle had been put into practice with the development of experimental vehicles powered by means of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the first true automobile in 1769. Designed by Cugnot and constructed by M. Brezin, it is also the first vehicle to move under its own power for which there is a record. Cugnot’s three-wheeled steam-powered vehicle carried four persons and was meant to move artillery pieces. It had a top speed of a little more than 3. 2 km/h (2 mph) and had to stop every 20 minutes to build up a fresh steam. Evans was the first American who obtained a patent for â€Å"a self-propelled carriage. † He, in fact, attempted to create a two-in-one combination of a steam wagon and a flat-bottomed boat, which didn’t receive any attention in those days. During the 1830’s, the steam vehicle had made great advances. But stiff competition from railway companies and crude legislations in Britain forced the poor steam vehicle gradually out of use on roads. Carl Benz and Gottlieb Daimler, both Germans, share the credit of changing the transport habits of the world, for their efforts laid the foundation of the great motor industry, as we know it today. First, Carl Benz invented the petrol engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history. Daimler’s engine proved to be a great success mainly because of its less weight that could deliver 1000rpm and needed only very small and light vehicles to carry them. France too had joined the motoring scenario by 1890 when two Frenchmen Panhard and Levassor began producing vehicles powered by Daimler engine, and Daimler himself, possessed by the automobile spirit, went on adding new features to his engine. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug. Charles Duryea built a motor carriage in America with petrol engine in 1892, followed by Elwood Haynes in 1894, thus paving the way for motorcars in that country. For many years after the introduction of automobiles, three kinds of power sources were in common use: steam engines, gasoline or petrol engines, and electric motors. In 1900, over 2,300 automobiles were registered in New York, Boston, Massachusetts, and Chicago. Of these, 1,170 were steam cars, 800 were electric cars, and only 400 were gasoline cars. In ten years from the invention of the petrol engine, the motorcar had evolved itself into amazing designs and shapes. By 1898, there were 50 automobile-manufacturing companies in the United States, a number that rose to 241 by 1908. In that year, Henry Ford revolutionized the manufacture of automobiles  with his assembly- line style of production and brought out the Model T, a car that was inexpensive, versatile, and easy to maintain. Herbert Austin and William Morris, two different carmakers, introduced mass production methods of assembly in the UK, thus paving the way for a revolution in the automobile industry. Austin Seven was the world’s first practical four-seater ‘baby car’ which brought the pleasures of motoring to many thousands of people who could not buy a larger, more expensive car. Even the ‘bull-nose’ Morris with front mounted engine became the well-loved model and one of the most popular cars in the 1920s. Automobile manufacturers in the 1930s and 1940s refined and improved on the principles of Ford and other pioneers. Cars were generally large, and many were still extremely expensive and luxurious; many of the most collectible cars date from this time. The increased affluence of the United States after World War II led to the development of large, petrol-consuming vehicles, while most companies in Europe made smaller, more fuel-efficient cars. Indian Automobile – History India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. The Indian two-wheeler industry made a small beginning in the early 50s when  Automobile Products of India (API)  started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers. In  1948, Bajaj Auto  began trading in imported  Vespa scooters and three-wheelers. Finally,  in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio  of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by API, it was later  overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from  Bajaj Auto being as high as 12 years. The motorcycles segment was no different, with only three manufacturers viz  Enfield, Ideal Jawa and Escorts. While Enfield bullet  was a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated by  Enfield 350cc bikes and Escorts 175cc bike. The two-wheeler market was  opened to foreign competition  in themid-80s. And then market leaders – Escorts and Enfield – were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda  Ã¢â‚¬â€œ then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda  brought in the first two-stroke and  four-stroke engine  motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth ride in  the 50s, 60s and 70s  when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1. 9mn vehicles in 1990. The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in providing ease of use to the scooter owners. In 1990, the entire  automobile industry saw  a  drastic fall  in demand. This resulted in a  decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits. India is one of the very few countries manufacturing three-wheelers  in the world. It is the world's largest manufacturer and seller of three-wheelers. Bajaj Auto commands a monopoly  in the domestic market with a  market share of above 80%, the  rest is shared by Bajaj Tempo, Greaves Ltd and Scooters India. The total number of registered two-wheelers and three wheelers on road in India, as on March 31, 1998 was 27. 9mn and 1. 7mn respectively. The two wheeler population has almost doubled in 1996 from a base of 12. 6mn in 1990. 1. 3 About Bajaj:- The  Bajaj Group  came into existence  in 1926, during the turmoil and the heady euphoria of India’s freedom struggle. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the company today, are often traced back to its birth during those long days of relentless devotion to a common cause. Kamalnayan Bajaj, the eldest  son of Jamnalal Bajaj, at the age of 27,  he took over the reins of business  in 1942. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947 and then after he was able to give his full attention to the business. Kamalnayan Bajaj  not only consolidated the group, but also diversified into various manufacturing activities, elevating the group to the status it enjoys till this day. At present  Chairman and Managing Director of the group, is Rahul Bajaj,  took charge of the business  since 1965  and is recognized as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognized for his achievement at various national and international forums. Bajaj  is currently  India’s Largest Two and Three Wheeler manufacturer  and one of the biggest in the world. Under Rahul Bajaj’s  leadership, the turnover of the Bajaj Auto the flagship company has gone up from  Rs. 72 million to Rs. 46. 16 billion (USD 936 million),  its product portfolio has expanded from one to and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. . 4 Problem Definition:- There are many companies manufacturing motorcycles into the market, at the same time as there are many companies manufacturing motorcycles, idea about thinking of customer on whether, what, how, and for whom to purchase the motorcycle. Therefore, research is required to measure present consumer buying behavior at the purchase of Bajaj bike. So the researcher problem is to identify what are the criteria that prospective customer takes into consideration before buying the motorcycles. 1. 5 Scope of Study:- The study on Marketing Research would help us:- To know about his product potential in the market vis-a-vis the total product; * New Products; * Various brands; * Pricing; * Market Structures and selection of product strategy, etc. * To get feedback from customer. * Company also wants the suggestion for improvement from users of Bajaj Vehicles. 1. 6 Objectives of Study:- â€Å"Study of Marketing Research Regarding Two Wheeler (Automobiles Industry)† * The demographics of who is buying the product at the present compared to the demographics of people buying competitors’ products. Satisfaction of customers and potential customers with the products they are buying. * Attitudes of customers and potential customers towards the value for money of the products from different suppliers. * Features about the product that customers would like to see improved. * The awareness amongst potential customers of product. * Factors that would prompt potential customers to buy from the company. 1. 7 Limitations:- * The market survey was limited to area of Pune city. * Time Constraint. * In such cases respondents were not able to give all information was taken. We can’t meet each and every user because of human limitations and other problems so we select some sample. CHAPTER – 2 Review of Literature:- As noted by NMCC (2006), competitiveness of manufacturing sector is a very broad multi-dimensional concept that embraces numerous aspects such as price, quality, productivity, efficiency and macro-economic environment. There are numerous studies on auto industry in India, published by industry associations, consultancy organizations, research bodies and peer-reviewed journals. In this section, various studies on the Indian auto industry are evie wed, under different heads pertaining to global comparisons, fiscal and trade policies and evolution of the Indian auto industry and other aspects. Global Comparisons The Investment Information and Credit Rating Agency of India (ICRA, 2003) studies the competitiveness of the Indian auto industry, by global comparisons of macro environment, policies and cost structure. This has a detailed account on the evolution of the global auto industry. The United States was the first major player from 1900 to 1960, after which Japan took its place as the cost-efficient leader. Cost efficiency being the only real means in as mature an industry as automobiles to retain or improve market share, global auto manufacturers have been sourcing from the developing countries. India and China have emerged as favourite destinations for the first-tier OEMs since late 1980s. There are only a few dominant Indian OEMs, while the number of OEMs is very large in China (122 car manufacturers and 120 motorcycle manufacturers). ICRA (2004) analyses the implications of the India-ASEAN5 Free Trade Agreements for the Indian automotive industry. ASEAN economies are globally more integrated than India. The current size of Indian and ASEAN market for automobiles is more or less the same but the Indian market has a larger growth potential than the ASEAN market due to the low level of penetration. The labour cost is low in India but the stringent labour regulations erode this advantage. The level of infrastructure is better in India than Indonesia and the Philippines but worse than that in other ASEAN countries. The financial and banking sector is better in India than in the ASEAN countries. The study notes that there is a huge excess capacity in ASEAN countries, in comparison with that in India, which will help them to tackle the excess demand that may arise in future. The study finds a 20-30 per cent cost disadvantage for Indian companies on account of taxation and infrastructure and 5-20 per cent labour cost advantage over comparable ASEAN-member-based companies. Similar findings are noted in a study by the Automotive Component Manufacturers Association of India (ACMA, 2004), particularly in comparison with Thailand. Policy Environment and Evolution of Indian Auto Industry In this section, studies on the policy environment pertaining to the Indian auto industry and its evolution over the years have been reviewed. Pingle (2000) reviews the policy framework of India’s automobile industry and its impact on its growth. While the ties between bureaucrats and the managers of state-owned enterprises played a positive role especially since the late 1980s, ties between politicians and industrialists and between politicians and labour leaders have impeded the growth. The first phase of 1940s and 1950s was characterised by socialist ideology and vested interests, resulting in protection to the domestic auto industry and entry barriers for foreign firms. There was a good relationship between politicians and industrialists in this phase, but bureaucrats played little role. Development of ancillaries segment as recommended by the L. K. Jha Committee report in 1960 was a major event that took place towards the end of this phase. During the second phase of rules, regulations and politics, many political developments and economic problems affected the auto industry, especially passenger cars segment, in the 1960s and 1970s. Though politicians picked winners and losers mainly by licensing production, this situation changed with oil crises and other related political and macro-economic constraints. The third phase starting in the early 1980s was characterised by delicensing, liberalization and opening up of FDI in the auto sector. These policies resulted in the establishment of new LCV manufacturers (for example, Swaraj Mazda, DCM Toyota) and passenger car manufacturers. 7 All these developments led to structural changes in the Indian auto industry. Pingle argues that state intervention and ownership need not imply poor results and performance, as demonstrated by Maruti Udyog Limited (MUL). Further, the noncontractual relations between bureaucrats and MUL dictated most of the policies in the 1980s, which were biased towards passenger cars and MUL in particular. However, D’Costa (2002) argues that MUL’s success is not particularly attributable to the support from bureaucrats. Rather, any firm that is as good as MUL in terms of scale economies, first-comer advantage, affordability, product novelty, consumer choice, financing schemes and extensive servicing networks would have performed as well, even in the absence of bureaucratic support. D’Costa has other criticisms about Pingle (2000) The major shortcoming of Pingle’s study is that it ignores the issues related to sectors pecific technologies and regional differences across the country. In August 2006, a Draft of Automotive Mission Plan Statement prepared in consultation with the industry was released by the Ministry of Heavy Industries and Public Enterprises. This was finally released as a report in December 2006. This document draws an action plan to take the turnover of the automotive industry in India to US$145 billion by 2016, accounting for more than 10 per cent of the GDP and providing additional employment to 25 million people, by 2016. A special emphasis is laid on small cars, MUVs, two-wheelers and auto-components. Measures suggested include setting up of a National Auto Institute, streamlining government/educational/research institutions to the needs of the auto industry, upgrading infrastructure, considering changes in duty structure and fiscal incentives for R;D. Similarly, NMCC (2006), which lays down a national strategy for manufacturing, recognises the importance of the Indian automobile and auto-component industry, particularly the latter, as a competitive knowledge-based industry with immense employment generation potential. The policy recommendations of this study include VAT implementation, lower indirect taxes, power reforms, tax benefits linked to export earnings, duty-cut for raw material imports, R;D incentives for a longer period, establishment of auto parks, benefits for export-seeking investments, human resources development and modernisation fund for new investments in auto clusters. Industry players have been advised to improve their operational performance, determine their strategic posture as one among those identified in the study, improve capabilities in line with their posture and invest very rapidly in a planned manner. ACMA needs to promote India as a brand, enable sourcing from India by global customers and promote the quality and productivity efforts of the autocomponent firms in India. ACMA (2006) notes that India’s joining the WP (Working Party) 29: 1998 Agreement for global harmonisation of automotive standards, coupled with the funding of National Automotive Testing and Research Infrastructure Project (NATRIP) by the Government of India, has increased prospects of the Indian auto industry rising up to global standards in the near future, in all aspects. Narayanan (2004) analyses the determinants of growth of Indian automobile firms during three different policy regimes, namely, licensing (1980-81 to 1984-85), deregulation (1985-86 to 1990-91) and liberalisation (1991-92 to 1995-96). Unlike the prediction by Narayanan (1998), this study finds that vertical integration is detrimental for growth in a liberalised regime as it potentially limits diversification. Narayanan (2006) also finds that vertical integration plays a positive role in a regulated regime, while it is not conducive for export competitiveness in a liberal regime. CHAPTER – 3 Research Methodology:- . 1 Introduction:- Marketing research is the function which links the consumer, customer and public to the marketers through information used to identify and define marketing, opportunities and problems, generates refine marketing action; monitor marketing performance and improve understanding of marketing as a process. Marketing research specifies the information requ ired to address these issues; designs the method for collection information manages and implements the data collection process; analysis the results and communication the findings and their implication. Research definition:- Research is careful inquiry or examination to discover new information and relationship and to expand and to verify exiting knowledge† Research always starts with questions or a problem. Its purpose is to find answer to questions through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studies. 3. 2 Research Design:- â€Å"Research design is the plan, structure and strategy of investigation conceived so as to obtain answer to research question and to control variance. † From definition it is evident that research design is one or ess a blueprint of research. At the outset may be noted that there are several ways of studying and tackling a problem. There is no s ignal perfect design. The research design can be classified in to true broad categories: (A) Exploratory (B) Descriptive (C) Casual Exploratory research is focus on the discovery of ideas. Exploratory research is carried out to define problems and developed hypothesis to test later. An exploratory study is generally based on the secondary data that are reading available. It does not have to change his focus of direction, depending on the availability of new ideas and relationship among variables. Descriptive studies are undertaken in many circumstances. Descriptive studies can be complex, determining a high degree of scientific skill on the part of the researcher. Casual research helps in determined cause and effect relationship. Between two or more variables. The present study seeks to find out the consumers attitude towards buying of bike. The study also aims at findings out the drawbacks of the marketing set up of BAJAJ AUTO LTD. So this makes the study a descriptive one. 3. 3 Sources of Data:- The sources of data collection methods are as follows. a) Primary data:- Primary data i. e. ollected for the first time. It is fresh and originally collected by the surveyor. I will used only primary data in calculating the study and collect the data. b) Secondary data:- Secondary data are those data which are already collected by someone for some purpose and are available for the present study; secondary data are already collected by the company‘s records and other libraryâ⠂¬Ëœs books. When the secondary data are sufficient, the researcher has to be satisfied with the primary sources of data. Secondary data can be used as bases for comparison with primary data have been collected by questionnaire. . 4 Data Collection Method:- While making an analysis,  Primary data  represents a true and correct picture of subject to be studied as  compared to the secondary data, which is second hand ; has become obsolete. So to know about the current situation of the market and actual facts, collection and analysis of primary data is of significance. We have presented the â€Å"Research findings on the basis of Primary Data†Ã‚  collected through a  survey  conducted with the help of questionnaires of customers of Pune City. The questionnaire contains three types of questions. * Open-ended question:- It is helpful in knowing what is uppermost in the mind of the respondents. It gives complete freedom to the respondent. * Dichotomous questions:- It has only two answers in form ‘yes’ or ‘no’, ‘true’ or ‘false’, ‘use’ or ‘do not use’. So the respondent is offered two or more choice. * Multiple-choice question:- In this, the respondent is offered two or more choice. 3. 5 Sampling Plan:- Sampling is a process of obtaining the information about the entire population by examine a part of it . The effectiveness of the research depends on the sample size selected for the survey purpose. A) Sample Site:- The survey was conducted in PUNE CITY. (B)Sampling Unit:- It means â€Å"Who is to be surveyed†. Here target population is decided and it is who are interested to purchase â€Å"Bike† and sampling frame is developed so that everyone in the target population has known chance of being sampled. So the s urvey is conducted particularly in Pune City. (C)Sample size:- We collect several sample for both Market Research. Total 134 outlets were surveyed for both project. * 82 outlets were surveyed for the project of Service Satisfaction of customers from â€Å"Automotive Mfrs†Ã‚  after purchasing Vehicle. 52 outlets were surveyed for the project of Customer Perception for Purchasing Vehicle. CHAPTER – 4 Data analysis and Interpretation:- We Collect Data of 82 Vehicles for Market Research of Bajaj Dealer Service. Q. 1)From where Customer Purchase Vehicle? Q. 2)Where you service your vehicle? Q. 3)Time taken at service station to understand vehicle problem is Appropriate? Q. 4)Have they understand service problem properly? Q. 5)Have customer get Expense Detail of service in advance? Q. 6)After Competion of Service have they give Information about what they do in Service? Q. 7)Behaviors of Automotive’s staff is proper or not? Q. 8) Given Problem is Solved by the Engineers or Not? Q. 9) Have you got Delivery of vehicle in time after giving it in Service? Q. 10) The customer Satisfied with Service or Not? CHAPTER – 5 Findings:- * We conduct 82 sample for know the customer service satisfaction of â€Å"Automotive Mfrs Pvt Ltd†. * From this 82 sample, 49 samples are of Automotive, 24 sample of Rajashri ; 9 other Bajaj’s dealer in Pune. * 71% Customer are satisfied with Automotives service ; 29% are not satisfied due to some reasons. Automotive save the time of customer by taking lesser time while they come for servicing their vehicle. And also engineer understand customers problem properly. * Automotive gives expense detail advance so most of customer are satisfied with the expense detail. * Service satisfaction of automotive customer is higher than other dealer’s service. * If some customer make service on both Rajashri and Automotive then the customer prefer Automotive more because Automotive give qualitative service so that customer satisfaction from Automotive is higher. CHAPTER – 6 Conclusion and Suggestions:- The Suggestions  that are given by  Customers and we give suggestions as a market researcher for Improving in a service. Because after selling of a vehicle customer may has some of the problem and customer come for solve their problem through service and company should try to give proper service to satisfy customer by solving their problem. The suggestions are as followed: * Company should take  less time  for service the vehicle. * Company takes Higher Charges for Pay Service. This should be reducing. * Company should  facilitate a Scheme  for servicing Old Vehicles  so that all the customer service their vehicle at company’s service station. Dealers should improve  staff behavior. Some time it create trouble for customers. * Price of spare parts  should be  lesser  than market price. * Some time Vehicles problem is not solved so company try to concentrate on solving a problem and also see that this type of problem should not arise in future. * Sometimes they only  wash the vehicles. This should not happen in future otherwise company can loose the customer. * All parts  should be available at service station. Because sometime customer face the problem that parts are not available. Only one person should take the responsibility  to check * the vehicles problem and also to solve the problem. CHAPTER – 7 References:- 7. 1 Bibliography:- a) Kotler, Philip 2002,PHI(I)P. ltd, Marketing management b) Kothari, C. R. 2001,Himayalayan Publications, Research Methodology Magazines and News papers:- a) Auto car India b) Business Today c) Business World d) Business India e) Economic Times f) The Hindu g) India Today Websites Visited:- http://xkmph. com/discuss/index. php? topic=2298. 0 http://allprojectreports. com/index. htm http://pakistanmba. jimdo. com/free-marketing-projects-2/ ttp://www. skirec. com/ http://findpdf. net/ebooks/books-about-case-study-about-marketing-strategy-Bajaj-Auto-case-study-about-marketing-channels-free-d ownload. html http://nisearch. com/bajaj-auto/1/ http://tejas-iimb. org/articles/21. php http://www. stuffspec. com/publicfiles/Summer_Internship_Project_Report_In_Ms_Word_Format. html http://wwww. justdial. com/srch/all_indiasrch/all_india. php http://hbr. org/product/bajaj-auto-ltd-portuguese-version/an/508P02-PDF-POR http://stocktraderschat. com/search/two-wheeler-automotive-product-manufacture/1/ http://www. fundinguniverse. om/company-histories/Bajaj-Auto-Limited-Company-History. html http://www. scribd. com/doc/50035324/Study-on-Consumer-Buying-Behaviour-amp-Satisfaction-Level-of-Two-Wheeler-With-Refrence-to-Bajaj-Auto-Ltd 7. 2 Appendix:- Questionnaire Q. 1. How many brand of two-wheeler do you know? MO`BIKE SCOOTER Hero Honda LML Bajaj Auto Honda Suzuki Bajaj Auto TVS Kinetic Engineering Enfield Yahama Cosmo Blaster LML Q. 2. Which type of two wheeler you prefer most? (a) Motor Bike (b) Scooter (c) Moped / Scooties Q. 3. which attributes do you like most in your two-wheeler? Rates the Various factors you consider most? (1-6, 1 is most important) (1. ) Luggage space (2. ) Fuel Efficiency (3. ) Pick up (4. ) Resale value (5. ) Driving comfort (6. ) Out look Q. 4. what is your source of finance? (a) Bank Loan (b) Finance Company (c) Self financing (d) Any Other Q. what are the external factors that influence you about purchasing Bike? (a) Print media (b) Electronic media (c) Exhibition (d) Trade shows (e) Brand image Q. 6 which brand right now you are having? (a) Hero Honda (b) Bajaj Auto (c) TVS (d) Suzuki (e) Yamaha (f ) LML Q. 7. Should Company go for innovation in context to development of new Bike? (a) Yes (b) No Q. 8. While going for the development of new bike which point the company Should keep in mind (a) Acceptability of customer (b) Scale of economic c) Comfort (d) Design (e) Others Q . 9 According to you which company`s model you like most and Why- (A) Bajaj Caliber (b) TVS Victor (c) Honda Activa (d) Yahama Libero (e) Hero Honda Ambition Q. 10. Please give suggestions to improve your present brand. __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ CUSTOMER PERSONAL INFORMATION A. Name:-___________________________________________ B. Address:-___________________________________________ C. phone no:-__________________________________________ D. Age (in year):- 18 to 20[]21 to 25[ ] 26 to 30[]31 to 35[ ] 36 to 40[]41 ; above[ ] E. Occupation:- Services[]Businessman[] Students[]Professional[] Others[] F. monthly income:- 5000 [ ] 5000-10,000[] 10,000-15,000 [ ] 15,000-20,000[] 20,000 Above [ ] Sing. ___________________ Date. ___________________

Discrimation of Homosexuals in the Workplace essays

Discrimation of Homosexuals in the Workplace essays English 111 Paper #4 Benefits for Homosexuals in the Workplace For many years now minority groups have been fighting to get equal representation in high paying jobs and to be treated like everyone else if they are hired. The minority group that I wish to focus on is homosexuals. Many gays believe that they are being treated unfairly by companies that do not offer domestic partner benefits and other fringe benefits that are offered to heterosexual workers and their spouses. They argue that their partners are in effect their spouses and should be subject to the same treatment as heterosexual couples. On the other hand many believe that domestic partnership is not the same as marriage and to give gays domestic partner benefits would be giving them special treatment. There are also those religious groups that believe homosexuality is wrong in gods eyes and to give gays domestic partner benefits would be endorsing or condoning sin. Many companies that do have domestic partner benefit plan s argue by having workers of different backgrounds they can raise sales in the diverse marketplace and attract and keep workers of good training and skill. And by ignoring the needs of gay and lesbian workers they risk losing talented workers, raising their recruitment and training costs, and lowering employee moral and productivity (Open the corporate closet). There are a couple of reasons why the issue of giving gays equal rights in the workplace has not been addressed in the past. First, the human-relations people in a lot of companies dont spend much time thinking about gay issues. Andrew Sherman of The Segal Company says, my sense has been that HR people do not have a lot of knowledge about gay workplace issues(Open the corporate closet). Professionals in other companies have made similar statements such as most people dont know how they really feel about homosexuality until they are confronted with it&qu...

Free Essays on Heaven

My mental paradigm of heaven is surreal. It’s a beautiful and loving world where communion is shared among all. Bliss and happiness are the rewards of this land of paradise. There is no disease or sickness, no pain or sadness. The metaphysical and spiritual feeling one has, reminds me why I adore this world from that of my own. When I quickly return to consciousness, almost immediately I want to return. Almost everyone, at some time in their life has envisioned what heaven could be like. In biblical times heaven was believed to be located in the sky where God and angels dwell (Gen 28:12). For Christians heaven represents the transformed reality by the resurrection of Jesus Christ. The semantics of the word heaven is referred as annotatively, connotatively, and denonatatively. Heaven can be symbolic in our culture through art, film, and music. Heaven is defined as the following: 1.) Heaven is a place or condition of supreme happiness and peace where good people are believed to go after death, and, especially in Christianity, the dwelling place of God and the angels. 2.) Blissful experience. 3.) Power of God. 4.) Expressing astonishment. (Encarta Word English Dictionary 2004) In everyday language people use the word heaven in reference to various things. The word heaven may be used connotatively. For example, â€Å"good heavens Gary Sheffield hit three home runs in today’s game.† It is an implied additional meaning or a suggested phrase of a word. â€Å"For heavens sake†, â€Å"heaven knows†, and â€Å"only heaven knows† are other examples. Annotatively, one may provide a personal commentary or meaning to the word heaven. It may be from ones own perspective of heaven as well as ones subjective meaning. Heaven may be an explanation of their beliefs of what heaven is from biblical r eading or teachings. â€Å"Heaven is a place of happiness.† The most specific meaning or literal meaning of a word is denotation. It is a log... Free Essays on Heaven Free Essays on Heaven Imagine†¦Heaven. What does Heaven look like to our eyes? Is it made of gold? Silver? Is it a city or a garden? Many people wonder about this and come to the same conclusion. We’ll find out when we get there. But for now we can just make guesses and images in our heads. A poll was conducted, in Newsweek, entitled â€Å"Visions of Heaven.† It said 76% of Americans believe in Heaven; and of those 71% believe it’s an actual place that you will go to live. 19% believe Heaven looks like a garden. 13% believe Heaven looks like a city. And last 17% believe it’s just real, they don’t have a guess on what Heaven looks like. My pastor told us to close our eyes and imagine what Heaven looks like. I imagine a city made of gold and people walking around, praising God. I can’t wait to get there and find out†¦What Heaven really looks like. Imagine†¦Heaven. What will Heaven be like? Many people ask do we keep our bodies when we go to Heaven? Will I recognize my family and friends? Will I still be married? But perhaps the most asked question is†¦How do I get there? Newsweek says that 75% of Americans believe that if they’re good enough they’ll get to go. Entrance, into Heaven, to them is base on how good a person is in this life. Kind of like a balance sheet. But what’s interesting is that Jesus stated, very clearly, that the standard for getting into Heaven is perfection. So if you went by that 75% of Americans we’re not getting in, no matter how good of a person you may think you are, no entrance. This standard is something we can’t do on our own, because there is only one way to become perfect in our world, there is only one way to Heaven, to give your life over to Jesus Christ. If you accept Him as your Savior and accept the forgiveness that he offers us then you are perf ect. Jesus took out all your sins and now you are perfect. So what will Heaven be like? Perfect. There will be no more pain, no more tears, and no more dea... Free Essays on Heaven My mental paradigm of heaven is surreal. It’s a beautiful and loving world where communion is shared among all. Bliss and happiness are the rewards of this land of paradise. There is no disease or sickness, no pain or sadness. The metaphysical and spiritual feeling one has, reminds me why I adore this world from that of my own. When I quickly return to consciousness, almost immediately I want to return. Almost everyone, at some time in their life has envisioned what heaven could be like. In biblical times heaven was believed to be located in the sky where God and angels dwell (Gen 28:12). For Christians heaven represents the transformed reality by the resurrection of Jesus Christ. The semantics of the word heaven is referred as annotatively, connotatively, and denonatatively. Heaven can be symbolic in our culture through art, film, and music. Heaven is defined as the following: 1.) Heaven is a place or condition of supreme happiness and peace where good people are believed to go after death, and, especially in Christianity, the dwelling place of God and the angels. 2.) Blissful experience. 3.) Power of God. 4.) Expressing astonishment. (Encarta Word English Dictionary 2004) In everyday language people use the word heaven in reference to various things. The word heaven may be used connotatively. For example, â€Å"good heavens Gary Sheffield hit three home runs in today’s game.† It is an implied additional meaning or a suggested phrase of a word. â€Å"For heavens sake†, â€Å"heaven knows†, and â€Å"only heaven knows† are other examples. Annotatively, one may provide a personal commentary or meaning to the word heaven. It may be from ones own perspective of heaven as well as ones subjective meaning. Heaven may be an explanation of their beliefs of what heaven is from biblical r eading or teachings. â€Å"Heaven is a place of happiness.† The most specific meaning or literal meaning of a word is denotation. It is a log...

Criminal law Essay Example | Topics and Well Written Essays - 750 words

Criminal law - Essay Example 9). As it seems, Carlan et al. essentially categorize two key elements that comprise the notion of felony: (1) crime and (2) punishment. First, felony is considered as a crime. And one of the three components of the term â€Å"crime† is that it is a â€Å"commission of an act prohibited by law† (Carlan et al., 2011, p. 8). In contrast to thought or imagining, a crime is an act in itself. (An intention to commit crime is arguably another element of crime.) A person commits a crime only if he or she does something that is contrary to law. Examples of crime under the felony classification are manslaughter, murder, and rape (Sanbar, 2007, p. 517). And second, felony constitutes a punishment. Besides death penalty, the salient feature of punishment under felony is the imprisonment of one year or more. Misdemeanor is another classification of crime. As opposed to felony, the concept of misdemeanor is broadly defined as a crime â€Å"lower than a felony and is generally punis hable by fine or imprisonment† (as cited in Siegel, 2008, p. 143). Meaning to say, misdemeanor is far from being a serious crime and, thus, its punishment is somewhat mild -- in particular, imprisonment as a punishment is usually less than a year. Further, misdemeanor has many scales of seriousness -- e.g., petty and gross misdemeanors. The main difference between the notions of misdemeanor and felony is the seriousness of the crime. Siegel (2008) provides an example by stating that hitting someone with a fist is categorically a misdemeanor while hitting a person with a club is considered as a felony (p. 146). Evidently, both cases (i.e., hitting) are crimes punishable by law. Nevertheless, they vary largely in the approach of committing the crime. The term â€Å"offense† such as petty offense is generally viewed as a subset of misdemeanor classification (Miller & Jentz, 2008, p. 182). Miller and Jentz (2008) define this legal concept as a minor violation; examples of p etty offences are jaywalking, violation of building code, among other offenses (p. 182). Obviously, offences are far from being a serious crime. What is interesting, though, about a petty offence is that it is considered as a crime. Indeed, the willful violation of following the standard building code is a crime. It must be noted that a national building code is a law per se. Carlan et al. (2011) argued that one of the elements of a crime is the â€Å"omission of an act required by law† (p. 8). Thus, the omission of incorporating the guidelines, which are stipulated in the building code, in the design structure is, by definition, a crime. Treason and espionage are both crimes directed against national security (Scheb, 2009, p. 320). Despite their similarity, nonetheless, the notions of treason and espionage are substantially distinct. On one hand, the term â€Å"treason† is categorized as a serious crime committed when one levies â€Å"war against them† or adher es to their enemies such as â€Å"giving them aid and comfort† (as cited in Scheb, 2009, p. 320). That is to say, a person commits treason when he or she helps the enemy of the country in which he or she lives or serves. Scheb observes that no person has been tried and convicted of treason since the World War II. In spite of the misconception of treason verdict, Julius and Ethel Rosenberg were convicted not of treason but of espionage. On the other hand, the term â€Å"

Business Ethics and Corporate Social Responsibility Final Assignment Essay

Business Ethics and Corporate Social Responsibility Final Assignment - Essay Example The company should not recall its products and should stay present on the market, however it should prove its ethical position to its stakeholders to keep its business in India and thus to achieve self-interest satisfaction. Below is provided more detailed analysis of Coca Cola’s business activity in India with the application of 7 major moral standards. First of all, this approach is based on the universal ethical values which have in its core the value of trustworthiness. Based on the trustworthiness as one of the core values of the universal ethical values, Coca Cola’s behavior should based on honesty, promise-keeping, loyalty, and transparency. If the company is honest towards its stakeholders, including the Indian consumers it should honestly declare about its business and true quality of its products. While the company declares that its products are of high quality and safe for consumption, it also lacks the integrity based on the case studies of controversies in Belgium, Antwerp and employment of African-Americans. By allowing discrimination based on the race, Coca Cola failed to demonstrate its integrity and to act consistently according to its stated principles and values. If the lab results are true, Coca-Cola has failed in another one universal ethical value – promise keeping. If the company has not mentione d in its campaign that the drink is absolutely safe, its initial responsibility as a business should be ensuring safety and quality of the products. If to view promise-keeping value as a guarantee of safety and high quality, the company’s activity in India can be labeled as â€Å"ethical†. But in case if some of the stakeholders (employees, management) have not disclosed information about the quality of the products and its harmful impact on Coca Cola India consumers, the activity will be viewed as unethical. In case the lab results are true and the products really contain pesticide residues and other harmful